DRAFT — pending legal review. Final wording will follow counsel review before public launch.

ce.gg Trademark Policy

Effective date: [PENDING LAUNCH — to be finalized after lawyer review at S11+] Last updated: 2026-05-17 (draft) Version: v0.1 (draft; legal review pending)

⚠ This is a DRAFT document. Ships with S05 design lock as architectural commitment. Final wording requires trademark counsel review before public launch (S11+).

1. About this policy

We respect intellectual property rights and expect our users to do the same. This policy describes:

This policy works alongside our Acceptable Use Policy. Trademark-specific questions are routed through this document; general abuse questions through the AUP.

2. Proactive trademark protection at link creation

Per our Acceptable Use Policy §3, we operate a three-tier proactive defense:

Tier A — Hard block (famous marks)

A curated list of approximately 100 famous trademarks where any standalone use as a custom slug is overwhelmingly adversarial. Examples include Google, Apple, Facebook, Meta, Microsoft, Amazon, Tesla, Nike, Coca-Cola, OpenAI, Anthropic, ChatGPT, Claude. These cannot be used as standalone custom slugs by any user.

If you are the trademark owner (or authorized representative) and need to claim such a slug, contact trademark@ce.gg with documentation.

Tier B — Soft warn + attestation

A larger list of approximately 400-500 recognizable brands (Notion, Figma, Slack, Stripe, Spotify, etc.) where legitimate use cases exist (fan projects, employee personal links, named-after-brand individuals). These trigger an attestation requirement at link creation:

"I confirm I am the rightful owner of this brand name or have explicit authorization to use it. I understand that misuse may result in account termination and that ce.gg may share my information with the trademark owner upon valid legal request."

The attestation is recorded permanently with your account info, IP, user agent, and timestamp. Misrepresentation is grounds for account termination.

Tier A/B + scam-modifier compounds

Brand names combined with phishing-trigger words (support, helpdesk, verify, account, login, recover, refund, airdrop, claim, etc.) are blocked at creation regardless of which brand. There is no legitimate use case for these compounds.

Lookalike normalization

We normalize Unicode confusables (e.g., Cyrillic а → Latin a) and basic leetspeak substitutions (g00gle → google, app1e → apple) before matching. Attempts to bypass our list via visual substitution are detected.

3. Reporting trademark infringement

If you discover a ce.gg link infringing your trademark:

3.1 Required information

Send to trademark@ce.gg:

  1. Your identification:
    • Full legal name
    • Role (brand owner / authorized agent / legal counsel)
    • Company name
    • Contact email and phone
  2. Your trademark:
    • Trademark name as registered
    • Registration number (e.g., USPTO serial number) or proof of common-law rights
    • Country/jurisdiction of registration
    • Class(es) of goods/services
    • Official URL associated with the trademark
  3. The alleged infringement:
    • The full ce.gg URL (e.g., https://ce.gg/your-brand-name)
    • Description of how the use infringes (impersonation, customer confusion, dilution, etc.)
    • Screenshots or other evidence
    • Date of discovery
  4. Statements (required for legal validity):
    • "I have a good-faith belief that the use described above is not authorized by the trademark owner, its agent, or the law."
    • "The information in this notice is accurate, and under penalty of perjury, I am the trademark owner or am authorized to act on behalf of the owner of an exclusive right that is allegedly infringed."
  5. Requested action:
    • Transfer the slug to your control (provide ce.gg account email)
    • Block the slug (return 410 Gone to all visitors)
    • Other (describe)

3.2 Our response

3.3 What we do

After validating your claim:

  1. We block the offending link (returns HTTP 410 Gone)
  2. We notify the link creator that their link has been blocked, with a generic reason ("trademark complaint received")
  3. We optionally transfer the slug to your control (if you provided a ce.gg account email and we verify your account)
  4. We add the pattern to our protected_slugs database for proactive blocking of future variants
  5. We update our admin governance audit log

3.4 What we don't do

4. Counter-notification for users

If your link was blocked due to a trademark complaint and you believe the block was in error or constitutes fair use:

4.1 Required information

Send to counter-notice@ce.gg:

  1. Your account info (email)
  2. The slug that was blocked
  3. The trademark complaint reference (provided in the block notice)
  4. Your reasoning:
    • "I have the legal right to use this name because... [trademark registration / authorization / fair use / parody / etc.]"
    • Supporting documentation
  5. Statements:
    • "I consent to jurisdiction in [country] for any related legal action."
    • "Under penalty of perjury, I have a good-faith belief that my use is authorized."

4.2 Process

5. Repeat infringers

Per our Acceptable Use Policy §5:

6. Cooperation with legal process

We respond to:

We require:

7. Limitations and disclaimers

8. Contact

Drafted at: S05 design lock (2026-05-17) Status: draft pending lawyer review at S11+